Your Buyer Already Has an AI Co-Pilot. Does Your Revenue System Know?

I’ve been staring at a number all week and I can’t shake it.

According to 6sense’s 2025 Buyer Experience Report, 94% of B2B buyers are now using LLMs during their buying process. Not “experimenting with.” Not “curious about.” Using. Actively. Right now. While your reps are still manually updating Salesforce fields and searching for that one case study th…