GTM AI Podcast & Newsletter

GTM AI Podcast & Newsletter

Signal vs. Noise

Your AI Investments Are Probably Returning 20 Cents on the Dollar

And the reason has nothing to do with which model you picked.

J Moss's avatar
J Moss
Jan 25, 2026
∙ Paid

I’ve sat through dozens of board meetings where executives proudly presented their AI initiatives. The slide decks all look similar: logos of enterprise AI vendors, pilot program metrics, vague promises about “transformation.”

Then I ask one question and the room gets quiet.

“Is the AI actually doing the work? Or is it just writing instructions for your e…

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