GTM AI Podcast & Newsletter

GTM AI Podcast & Newsletter

Signal vs. Noise

The Engineers You Never Hired

There are two kinds of AI adoption happening right now. Only one of them actually matters.

J Moss's avatar
J Moss
Mar 21, 2026
∙ Paid

The first kind looks like this: you take an existing process, figure out where you can insert an AI tool, and make it a little faster. Meeting summaries. Email drafts. The occasional research query. You shave 20 minutes here, 30 minutes there. You call it transformation.

The second kind starts from a blank page and asks a completely different question: i…

Keep reading with a 7-day free trial

Subscribe to GTM AI Podcast & Newsletter to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2026 Coach K and J Moss · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture