The Death of the GTM Quarterback
Why revenue leaders who don’t think like systems architects are already obsolete
The fundamentals of go-to-market haven’t changed.
You still need to find the right customers. Communicate value. Build relationships. Close deals. Deliver outcomes. Expand accounts.
None of that is different.
What’s changing—rapidly—is how we solve for those fundamentals.
For decades, we’ve thrown people and process at every GTM problem. Pipeline weak? Hire…
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