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Signal vs. Noise

Anthropic Just Told 120 Million People They’re Not Like the Other Guys.

And They Might Be Right.

J Moss's avatar
J Moss
Feb 09, 2026
∙ Paid

Anthropic dropped millions on Super Bowl ads this weekend. Not to show off a flashy demo. Not to announce some new model nobody outside of Twitter would care about. They ran satirical spots mocking the idea of ads inside AI conversations—and aimed the whole thing squarely at OpenAI.

The tagline: “Ads are coming to AI. But not to Claude.”

Bold move for a c…

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