#46-End of 2024 Shenanigans: Top 10 Podcasts
The best of the best from 2024
What a year my friends. First I just want to give a huge thank you for this last year, your support, and all the feedback and love from all of you.
Means more than you know and I appreciate it SOOO much.
Have some changes happening next month that I will be excited to tell you all, but I will just tease you with the knowledge of change, but will not divulge what it is yet!
Today, I wanted to go over the top 10 podcasts from this last year based on views, downloads, feedback, and likes/comments.
Next week we start our new season and as a result, wanted to go over the amazing season we had as the first season for the GTM AI Podcast with Jonathan Moss and myself.
Here we go!
#10-Revolutionizing RevOps: AI-Powered Territory Building and Lead Scoring with Taimoor Tariq
People loved seeing his breakdown of how he uses Clay and an overall flow to get results fast for Revops, here is his template using his case study:
1. Identify time-consuming manual processes in your role
2. Research AI tools that could potentially automate these processes (e.g., ChatGPT, Clay)
3. Start with a simple use case (e.g., data analysis or research)
4. Create prompts or workflows that replicate your manual process
5. Test the AI solution and compare results with manual work
6. Iterate and refine the AI process based on results
7. Gradually expand AI usage to more complex tasks
8. Use time saved to focus on strategic initiatives
9. Share successes with leadership to demonstrate value of AI adoption
10. Continuously learn and experiment with new AI capabilities
#9- Revolutionizing Go-to-Market Strategies with AI-Powered Data Enrichment: Insights from Clay Bruno Estrella
This was an amazing conversation with Head of Growth Bruno as he dives into what makes Clay unique and flexible and WHY so many teams are leveraging their tech to take the GTM to the next level.
- Clay aggregates data from 80+ providers, improving data coverage and accuracy
- AI automates qualitative research, transforming it into structured data points
- Consumption-based pricing model aligns product value with customer usage
- Importance of maintaining human oversight in AI-driven processes
- Prediction: GTM teams will focus more on systems and automations to qualify leads
#8-Building a CustomGPT that will save you HOURS with Jonathan Moss and yours truly
We deep dove into what saves us time with CustomGPTs and how to create your own to do the same.
Jonathan sees GPTs as starter kits for AI agents
His GTM GPT incorporates 12 key steps, from product description to risk analysis
The GPT uses a knowledge base of trusted GTM frameworks and resources
It generates tailored content like ICPs, personas, and sales messaging
They discuss how this drastically cuts down strategy development time
Importance of proper context and prompting in getting good AI outputs
Using GPTs for multilingual team enablement
#7-Momentum team interview, Power of AI and Automation for GTM teams with Santiago Suarez Ordoñez and Ashley Wilson
Had the pleasure of interviewing 2 of my favorite founders in the space about
Embrace AI for Efficiency: AI offers productivity wins by streamlining repetitive tasks so teams can focus on higher-value activities. It's a tool to be embraced, not something that replaces human ingenuity.
Automation for Scalability: AI-driven automation is essential for scaling sales operations and enablement. It helps teams manage overwhelming volumes of data, coach consistently, and deliver value at scale.
Personalized Customer Insights: The future of sales lies in AI's ability to analyze large data sets and uncover deep customer insights. This leads to highly personalized interactions and better outcomes.
Training AI for Accuracy: Understanding AI's capabilities and limitations is crucial. Feed it context-specific information through training and coaching frameworks to ensure accurate and actionable output.
Adapt or Lag Behind: AI is revolutionizing the GTM landscape. Companies must adopt new AI tools and strategies, or risk being disrupted by those that do.
#6- Kroolo The only Productivity tool you will ever need
I sat down with 3 members of the Kroolo team and we got to deep dive into their next level AI tech that uses agentric workflows and systems to take on the productivity project management space.
Key Highlight Moments:
• Discovery that Kroolo reduces team meetings by 60% through intelligent AI agents
• Discussion of how true AI-native architecture differs from "bolt-on" AI solutions
• Revelation about their platform-agnostic approach to LLMs (OpenAI, Google, etc.)
• Insight into how they're tackling AI bias in productivity tools
• Preview of their upcoming agent-focused framework and rebranding
• Real-world impact on reducing implementation time from days to hours
#5-Transforming Enablement with AI Coaching with Dextego CEO Ioanna Mantzouridou Onasi
Had the pleasure of interviewing this passionate CEO of Dextego about real results she is seeing as a result of practical and powerful AI use case with AI coaching and how it amplifies enablement efforts.
AI Coaching Gaps in Sales Enablement: Traditional role plays are outdated and biased. Reps need coaching that aligns with real-world scenarios. First-time managers often lack proper coaching support.
Dextego’s Core Value: AI coaching platform that blends company data, sales best practices, and human expertise to deliver targeted, real-time coaching. Use cases span onboarding, consistent messaging, and deal support.
Results and Impact: Shortens sales cycles by 30% on average. Drives reps to deliver persona-specific value props, not scripts.
AI as an Optimizer, Not a Replacer: Ioanna believes in improving human performance while automating low-value tasks. Sales remains a human-centric art of communication.
Future of Enablement: AI agents will focus on specialized coaching areas like negotiation, discovery, and methodologies. Continuous feedback and tailored coaching styles are key.
Upcoming Trends for Leaders: Companies need to rethink their tech stacks and decide what tools are foundational vs. integrative. AI tools can transform workflows, but change management is critical.
We actually had a tie for #4! exact same amount of views, downloads and everything which is crazy!
1st #4-How to Combine AI Tools with Human Expertise for 10X Marketing Results with Tahnee Perry
I had the chance to sit down with Tahnee and we talked marketing and how she is seeing 10x the results with specific tools and workflows.
Essential Tools:
ChatGPT for core content and strategy
Reclaim AI for calendar management
Read.ai for meeting analysis and speaking coaching
Grammarly Pro for writing enhancement
Answer the Public and SEMrush for SEO research
2nd #4-Empowering and Scaling Revenue teams with AI with Christina Brady of Luster
Had the chance to deep dive into how AI is impacting sales and revenue teams with Christina Brady, CEO of Luster.ai and loved the convo:
The conversation also explores the broader implications of AI in sales enablement. Christina believes that AI should be leveraged to augment and empower sales professionals rather than replace them. When evaluating AI tools, she suggests considering factors such as user engagement, customization options, cross-functional applications, and the expertise of the team behind the product.
#3-How AI Surveys are Revolutionizing Sales Pipeline Generation
Sad down with Lihong Hicken the CEO Of theysaid.io and loved hearing how she uses AI surveys to not only understand NPS scores and closed loss reasons, but also uses it as a cool prospecting pipeline building tactic.
Key Points:
- AI survey technology evolution and impact on sales processes
- Conversion of research conversations into sales opportunities
- Win/loss analysis transformation through AI
- Proactive approach to upsell identification
- Customer sentiment tracking methodology
- Pipeline generation through conversational AI
- Practical implementation of AI in sales workflows
- Training AI to represent company voice and values
- Integration of feedback across customer journey
- Market research automation and scaling
#2-AI for Business Leaders: How Causal Analytics Drives 8X Growth
This conversation was a blast with my man Mark Stouse who is the CEO of proofanalytics.ai and we got into the nitty gritty of the impact of AI with low, middle, and top performers and also how AI gives the ability to have causal analytics to see what is actually driving results for teams.
1. The AI Multiplication Effect
- Traditional view: AI drives efficiency
- Reality: AI multiplies human capability
- Formula for Success:
- High performers + AI = Exponential growth
- Average performers + AI = Steady improvement
- Low performers + AI = Minimal impact
2. Marketing's Hidden ROI
- Breakthrough Finding: Marketing acts as a performance multiplier
- Impact on Sales Teams:
- 8x increase in effectiveness
- 5x boost in efficiency
- Warning: Cutting marketing shows delayed negative impacts
3. Evolution of Business Analytics
- Past: Months of manual statistical work
- Present: Real-time GPS-like guidance
- Future: AI-powered causal forecasting
And drumroll for our #1......
#1-AI Led Growth: The New Path for AI and Sales with 1Mind CEO Amanda Kahlow
So if you want a mind blowing interview to listen to, this is the one. First Amanda is so smart and so nice, you get all sorts of gold nuggets from this one and you also have an understanding of what the future of AI and GTM may look like with AI led growth that she is paving the way on.
If you're in GTM, you need to be thinking about:
1. Skill Evolution: Technical knowledge becomes less valuable; strategic thinking and relationship building become crucial
2. Role Transformation: Traditional roles will evolve or disappear, but new roles (AI trainers, conversation designers) will emerge
3. Strategic Impact: Understanding how to integrate AI into GTM strategy becomes a career-defining skill
The Most Surprising Insights
1. PLG to AILG: Amanda introduced the concept of "AI-Led Growth" as the evolution of Product-Led Growth. This isn't just a buzzword – it's a fundamental shift in how we think about scaling businesses.
2. Buyer Control: The ability for buyers to choose their preferred AI representative, including matching cultural and ethnic preferences, could revolutionize personalization in sales.
3. Technical Depth: The combination of deterministic and generative AI means these systems can handle complex technical sales conversations, not just basic qualification.
That is it for this round of newsletters. We will be back next week with some updates and back to the goodness of what will be happening in 2025.
Thank you again!